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Mirador for Automotive · Pilot

See when AI recommends your dealership, and who it recommends instead.

Shoppers ask AI assistants where to buy, lease and get service. Mirador shows which store the answer recommends, the evidence it cites, and what to investigate or test next.

Request a free AI Dealer ScanInspect the automotive sample report

Status: PilotPilot applications open to Ford, Chevrolet, Honda, Hyundai and Kia dealerships.

SyntheticAPI observation · OpenAI model via API
  • Shopping intentService
  • DepartmentService drive
  • ModelF-150
  • RooftopBayou City Motors (Ford)

“Which Ford dealer near Katy, TX is best for F-150 service?”

Recommended
Gulf Coast Auto Plaza Recommended
Your business
Bayou City Motors Warned against
Evidence
2 citations · some claims have no citation
Hypothesis
Medium confidence Recent reviews about service-appointment waits are the likeliest reason the answer cautions against Bayou City Motors.
Proposed action
Publish real next-available service appointment times, and respond to the 21 unanswered service reviews from the last 90 days.
Retest
Not yet retested
Synthetic example: fictional businesses and illustrative answers. Not a result.Context, hypothesis and action: Inspect each step
Real shopper questions

Your customers are already asking. Here's what they type.

These are the kinds of questions that decide where a shopper buys and where they bring the car for service. None of them are keywords, and the answer often names a store.

  • Where should I buy an F-150 without dealer add-ons?

    Sales

  • Which Chevrolet dealer near me has the fastest service appointments?

    Service

  • Which Houston Honda dealer gives a fair CR-V lease quote?

    Pricing

  • Best Hyundai dealer for hybrid service near Sugar Land?

    Service

  • Is anyone still charging markup on the Kia Telluride around Houston?

    Pricing

  • Which Chevrolet dealer gives a fair trade-in on a Silverado?

    Sales

  • Which Ford dealer has a no-pressure finance office?

    F&I

  • Where can I get a loaner while my Honda is in for service?

    Service

  • Does the Kia dealer actually have the trim I want, or is the listing stale?

    Inventory

  • Which Hyundai dealer near me should I avoid?

    Reputation

  • Where should a first-time buyer with thin credit look at an Equinox?

    F&I

  • Best place to lease a Honda Pilot with good service after the sale?

    Sales
Evidence journey

One shopper question, followed through.

A service question about a fictional Ford rooftop: the answer, who it recommended, what it cited, and what the evidence suggests the store investigate.

Synthetic example: fictional businesses and illustrative answers. Not a result.

Bayou City Motors FordKaty, TX

  • Shopping intentService
  • DepartmentService drive
  • ModelF-150
  • RooftopBayou City Motors (Ford)

  1. Question

    Synthetic

    “Which Ford dealer near Katy, TX is best for F-150 service?”

    API observation · OpenAI model via APIPrompt v1Example capture, no real date

  2. Captured answer

    Synthetic

    For F-150 service near Katy, Gulf Coast Auto Plaza is the Ford store owners mention most positively. Recent reviews describe same-week appointments and advisors who explain the work before they start. citation 1 They also offer loaner trucks during longer repairs.

    Bayou City Motors is closer for many west Houston drivers, but several recent reviews describe two-week waits for a service appointment. citation 2 If scheduling matters to you, Gulf Coast Auto Plaza is the safer choice.

    Synthetic answer, shown the way Mirador captures one: unedited. The highlight marks the business it recommends.

  3. Observed recommendation

    Synthetic
    • Gulf Coast Auto PlazaRecommended1st
    • Bayou City MotorsYouWarned against

    Extraction reviewed by a Mirador analyst

    An analyst checked who the answer recommended, mentioned or warned against.

  4. Cited evidence

    Synthetic

    Some claims have no citation

    1. [1]DealerRaterGulf Coast Auto Plaza service reviews
    2. [2]Google reviewsBayou City Motors, last 90 days

    The claim that Gulf Coast Auto Plaza offers loaner trucks has no citation.

  5. Hypothesis

    Synthetic

    HypothesisMedium confidence

    Recent reviews about service-appointment waits are the likeliest reason the answer cautions against Bayou City Motors.

    Basis: 5 of the 8 reviews on the cited Google page mention waits of 10 days or more, and the answer names scheduling directly. It rests on one cited source.

    A hypothesis, not a finding. Citations show what an answer drew on, not why the model chose it.

  6. Proposed action

    Synthetic

    Publish real next-available service appointment times, and respond to the 21 unanswered service reviews from the last 90 days.

    Owner: Service directorStatus: Proposed

  7. Retest

    Synthetic

    Not yet retested

    In the pilot, our team re-asks the same question by hand once you tell us the action is done, with the same provider, model, area and surface, and shows both answers side by side. A change is reported as a change, not as proof the action caused it.

Context

What Mirador holds constant when it compares answers.

Answers only compare fairly when the question is the same kind of question. These are the dimensions each comparison keeps fixed.

Shopping intent
Buy, lease, trade, finance or service
Rooftop and brand
Your store and the franchise it sells
Model
The vehicle the shopper named, such as an F-150
Department
Sales, F&I, service drive or parts
What's available today

What Mirador for Automotive can do today.

Every capability carries a label: Demonstration, Pilot or Planned. We'd rather show you exactly where the product is than oversell it.

Status: Pilot
  • A free AI Dealer Scan on request, prepared and reviewed by our team. We confirm timing when we accept your request
  • A shopper question set built for your store and brands, covering sales and service
  • Every answer classified as recommending you, mentioning you, or warning about you
  • Competitor evidence: which store was recommended instead, and the sources the answer cited
  • A hypothesis for the losses our team reviews, pointing to the part of the store the evidence is about
  • A short list of practical actions to test, each with an owner
  • A manual retest by our team of the same questions after an action, with answers shown before and after
Status: Demonstration
  • The automotive example journey and sample report on this site, with fictional dealers and sample data
Status: Planned
  • Measurement across more AI assistants, each one labelled separately
  • Scheduled weekly monitoring and trend lines
  • Fact checks on hours, pricing and inventory claims
  • Dealer group and distributor rollups
  • Comparing answer changes with AI referral traffic, leads and appointments, reported as correlation rather than proof of cause
API observation
The pilot asks OpenAI models through the API. API answers can differ from what a signed-in app user sees, so we never present them as the same thing.
Consumer-interface observation
Answers captured from the app or website a customer uses. Planned, and always labelled separately from API observations.
Where your marketing budget leaks

You already pay to influence shoppers. AI answers can send some of them to your competitors.

Search ads, third-party leads, listings and agency retainers all pay to put your store on the shopper's shortlist. Now the shopper asks an AI assistant first, and the answer can name the store down the road before they ever reach your site. Mirador shows where that happens and what to do about it.

See how Act works
  1. Where

    The questions you're losing

    The shopper questions where AI recommends a competitor, mentions you in passing, or warns people off.

  2. Who and why

    The competitor and its evidence

    Which store wins the answer, and the reviews, listings and pages the answer relies on.

  3. What to do

    Actions to test, then a retest

    Ranked actions with an owner in your store, then the same questions asked again to see what changed.

Pricing

Monitor shows you where AI sends your shoppers. Act is where you test how to change it.

Monitor tells you where you stand. Act is where you stop buying AI visibility data and start working the evidence: what the competitor has that you don't, and what to change first. Prices are per rooftop unless noted.

  • AI Dealer Scan

    Status: Pilot

    Freeone-time

    See where AI sends your shoppers before you spend anything.

    • A starter set of shopper questions about your store, reviewed by our team
    • Which competitors are recommended instead, with the sources cited
    • Three practical actions to test
    • Timing confirmed when we accept your request
    Request a free scan about AI Dealer Scan

  • Monitor

    Status: Pilot

    $499per month

    Know where you stand, month to month.

    • Your dealer-specific question set, covering sales and service
    • Recommended, mentioned or warned-about, for every answer
    • Competitor share of recommendation
    • A monthly re-run by our team, with each result labelled by source
    • Automated weekly monitoring and trend lines Status: Planned
    Apply for Monitor about Monitor
  • Recommended

    Act

    Status: Pilot

    $999per month

    Work the evidence and test changes to how AI recommends you.

    • Everything in Monitor
    • The competitor evidence behind every lost answer
    • A hypothesis for the losses our team reviews: which part of the store the evidence points to
    • Ranked actions to test, each with an owner
    • A monthly working session with your team
    • A manual retest by our team after each action, with answers shown before and after
    Apply for Act about Act

  • Accelerate

    Status: Pilot

    $1,750per month

    Act, at a weekly pace, with the fixes drafted for you.

    • Everything in Act
    • A weekly working session
    • Review responses, listing fixes and page content drafted with you
    • A manual retest after every action
    Apply for Accelerate about Accelerate

More than one rooftop

  • Dealer groups

    Status: Pilot

    $2,500platform fee per month, plus $400 per rooftop

    Act for every rooftop in the group.

    • Act for each enrolled rooftop
    • A shared question library by brand
    • A group review of competitor evidence across rooftops
    • Group rollups and rooftop-to-rooftop comparison Status: Planned
    Talk to us about Dealer groups

  • Enterprise

    Status: Pilot

    $75,000per year, starting at, on an annual contract

    For distributors, regions and large networks.

    • Everything in Dealer groups, scoped to your network
    • A dedicated question library and review cadence
    • Recommendation share by market, region and brand Status: Planned
    • Source landscape by market Status: Planned
    Talk to us about Enterprise

All prices in USD. Plans are offered by application during the pilot and delivered manually by our team. Every plan is labelled with its status. Features marked Planned aren't available yet and have no promised date. We report changes in AI answers; we don't claim an action caused them or attribute leads or sales to them.

The pilot

How a pilot runs.

About 30 days, by application, run by hand with our team, one rooftop at a time. No long contract before you see anything. Here's what happens, in order.

  1. After acceptance

    Scan

    Our team runs your free AI Dealer Scan by hand, reviews it, and walks you through it in 30 minutes.

  2. Week 1

    Baseline

    We agree your question set and record, for each answer, whether you're recommended, mentioned, warned about or absent.

  3. Week 2

    Competitor evidence

    For every lost question: which store was recommended, what the answer said, and which sources it cited.

  4. Weeks 2-4

    Test

    Your team tries one or two practical actions at a time, each with an owner, reviewed with us for 30 minutes a week.

  5. End of pilot

    Retest

    We ask the same questions again and show what changed and what didn't. We report the change; we don't claim the action caused it.

FAQ

Questions dealers ask us first.

Isn't this just SEO?

No, though it builds on it. SEO gets your page into the list of results. AI assistants read those results, plus reviews, forums and listings, and often recommend one dealership. You can rank well on Google and still be the store the answer warns people about. We look at the recommendation and the evidence behind it, not the ranking.

Can you guarantee ChatGPT recommends us?

No, and nobody honestly can. AI assistants decide for themselves. What we can do is show you the evidence the answers rely on, suggest practical actions to test, and retest to see whether the answers change. If someone promises a guaranteed recommendation, ask how they'd prove it.

Which AI assistants do you measure?

The pilot starts with OpenAI models accessed through the API, and every result is labelled with where it came from. API answers can differ from what a signed-in ChatGPT user sees, so we don't present them as the same thing. Gemini, Perplexity, Copilot and Google AI Mode are planned, and we'll add each one only once we can measure it reliably.

How often do you re-run the questions?

In the pilot, we run your question set at the start and again after each action you test. Scheduled weekly monitoring is planned. Answers vary from one run to the next, so we don't base a finding on a single answer, and we show you the answers behind every finding.

Can you show that this drives leads or sales?

Not today, and we won't claim it. In the pilot we show whether the AI answers and their cited sources changed after an action. We don't claim the action caused the change, and we don't attribute leads or sales to it. Comparing answer changes with your AI referral traffic, leads and appointments is planned, and even then we'll report it as correlation.

Which dealerships can join the pilot?

The current pilot is open to Ford, Chevrolet, Honda, Hyundai and Kia dealerships. We're starting with a small group so our team can work closely with each rooftop.

Do you touch our website or DMS?

We never need DMS access. For your website, we tell you what to change and why. On Accelerate we draft the changes with you, and nothing goes live without your approval.

What do you need from us?

For the free scan: your dealership name, city and brands, plus any competitors you want compared. For the pilot: someone to own each action you test and 30 minutes a week to review results with us.

We already pay for reputation management. How is this different?

Reputation tools help you collect and answer reviews. We show which of those reviews the AI answers cite, what they conclude from them, and whether that's costing you the recommendation. The two work well together.

What happens after the free scan?

Our team prepares the report by hand and confirms timing when we accept your request, with a 30-minute walkthrough if you want one. If it's useful, we'll talk about a pilot. If it isn't, you keep the report.

Sample report

One rooftop against its market: the evidence journey, who appears instead, the sources answers cite, and actions with their retest status. Labelled Demonstration, with fictional businesses.

Open the Automotive sample report

Find out what AI tells your shoppers about you.

The free AI Dealer Scan shows how often you're recommended, which competitor is recommended instead, and three practical actions to test. Our team prepares it by hand, and we confirm timing when we accept your request.

Free. Prepared by our team; we confirm timing when we accept your request. We'll never share your details.